More Advanced Performance Marketing Topics
More Advanced Performance Marketing Topics
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Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more reputable information
Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.
1. A lot more precise data
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact information and a more full photo of user trips across channels.
On top of that, this kind of tracking permits companies to track conversions beyond the web site, such as phone calls and in-store visits, which can be tough for pixel-based tracking. This adaptability provides marketing experts extra ownership over the data they send out, and makes it simpler to comply with numerous data regulations. It's likewise a lot much less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to gather and enrich information before sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can aid online marketers make even more informed advertising decisions.
Standard pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables services to track conversions that happen outside of the website, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring enables companies to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially important as different web browsers and systems significantly transform how they handle cookies. For instance, in iOS 14, Safari will just supply first-party cookie information and will certainly not permit pixel-based monitoring. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred outside of your web site.
Furthermore, server-side monitoring allows you to record customer information directly on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your website's server what events to record. This data is then sent to analytics devices like Google Analytics and Facebook Business. It's also made use of to trigger event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather data from users.
4. Simpler to execute
Server-side tracking is a data collection procedure that takes place on the web site's very own server, bypassing web browser limitations. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the extent of data monitoring and provides organizations more control over transmission, making it generally extra trustworthy. Because of this, it's less susceptible to information challenges triggered by points like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This enables you search engine marketing automation to have more exact data and helps make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.